Alhaji Adeniyi Wasiu Aremu, popularly known as Arems, CEO of Arems Entertainment and founder of 1steleven9ja Media and Entertainment Company Limited, has credited one-on-one pep talks and tailored career advice as key drivers of success for his artistes in the Nigerian music industry.
In an exclusive interview on Wednesday, February 23, Arems explained how personal mentoring has led to visible growth and success for many of his artistes just days after their discussions. He attributed this to a unique model of artist development rooted in discipline, strategic planning, and personal branding.
“Without mincing words, I always take time out of my busy schedule to sit down with my artistes. We discuss why some fail and why others succeed,” he said, noting that the entertainment industry is a tough terrain where many lack guidance.
Arems outlined fifteen critical actions that determine success or failure in the entertainment space. These include work ethic, effective networking, team building, talent refinement, and consistent professional image management.
According to him, many artists struggle due to poor planning, lack of industry knowledge, or ineffective marketing. “Successful artists don’t wait to be discovered; they take deliberate steps to create their own success,” he stressed.
He also emphasized the importance of uniqueness and innovation, stating that trying to imitate others is a recipe for failure. “The best way to stand out is to be unique and build a brand around it,” he said.
On financial management, Arems noted that most artists are underfunded or spend unwisely. He advised artistes to treat their careers like businesses—invest wisely, build a competent team, and remain professional in every engagement.
Arems’ experience as a PR consultant and media strategist has made him a sought-after mentor in the Nigerian entertainment ecosystem. His firm, 1steleven9ja, has become a launchpad for emerging talents, offering both media exposure and strategic support.
The entertainment entrepreneur concluded by urging upcoming artists to stay committed, remain fresh and innovative, and always engage meaningfully with fans and the industry at large.
With this structured approach, Arems believes the Nigerian music industry can continue to produce globally competitive talents and elevate its influence on the world stage.