In a move aimed at enhancing Nigeria’s business climate and promoting economic growth, President Bola Tinubu has appointed Princess Zahrah Mustapha Audu as the Director-General of the Presidential Enabling Business Environment Council (PEBEC). The appointment highlights the administration’s focus on fostering visionary leadership and creating a thriving ecosystem for businesses.
Princess Zahrah, a seasoned entrepreneur and technology expert, brings a robust track record to her new role. With academic credentials in software engineering and business management from a prestigious UK institution, she has spent over a decade founding and scaling successful ventures. Her deep understanding of global business dynamics and commitment to innovation positions her as a transformative leader for Nigeria’s economic landscape.
Known for her ability to translate strategic vision into actionable outcomes, Princess Zahrah is dedicated to driving Foreign Direct Investment (FDI) and improving the quality of life for Nigerians. Her leadership experience extends beyond business; she is a passionate philanthropist who advocates for economic development and social empowerment in underserved communities.
Currently serving as the Technical Adviser on FDI to the President under the Office of the Vice President, Princess Zahrah spearheads the “Invest in Nigeria” campaign and oversees the Existing Foreign Direct Investors Roundtable Forum. These initiatives aim to attract global investment and establish strategic partnerships to boost Nigeria’s economy.
As an active leader in the All Progressives Congress (APC), Princess Zahrah has also been a strong advocate for women in leadership, using her platform to inspire and drive meaningful change. Her new role as PEBEC DG is expected to build on her previous successes, creating a more conducive business environment in Nigeria.
President Tinubu’s decision to appoint Princess Zahrah underscores his administration’s commitment to promoting economic development through innovative leadership. With her expertise and vision, she is well-positioned to implement transformative reforms that will advance Nigeria’s business competitiveness and economic prosperity.
