Lionel Messi, widely regarded as the best soccer player in the world, has expanded his legacy beyond the pitch with the launch of his own wine line, aptly named 10 GOAT.
Messi’s “GOAT” Wine Unveiled
The Argentine legend announced the launch on Instagram, writing:
“Some of you asked us about these unique wines we made with MM Winemaker. Here you have a special limited edition: two premium wines with collectible bottles that you can’t miss. Have you tried them yet?”
The wine collection features two labels:
- White Label – A Syrah Indicazione Geografica Tipica (I.G.T.) from Sicily.
- Black Label – An Indicazione Geografica Tipica (I.G.T.) from Puglia.
Each bottle displays Messi’s iconic image, the number 10, and the word GOAT. Fans have lauded the release, with some even likening the wines to Messi’s legendary goals.
An Affordable Luxury
Despite its premium quality and collectible design, the wine is priced at an accessible €60.32. Currently, the wines are sold exclusively online through MM Winemaker’s website.
A Partnership Rooted in Tradition
Messi partnered with MM Winemaker, a Swiss-based company renowned for its innovative approach and deep ties to Italy’s wine-producing regions, including Campania, Puglia, and Sicily. With a legacy of excellence and over 500 awards from international competitions like Concours Mondial de Bruxelles and CWSA Hong Kong, MM Winemaker brings its expertise to the collaboration.
Future Prospects
Given the high demand, the initial batch of 10 GOAT wines is expected to sell out quickly, sparking anticipation for a potential second edition. Messi’s venture into winemaking reflects his pursuit of excellence not only in soccer but also in business and lifestyle.
As fans sip on 10 GOAT, Messi continues to prove his greatness—on and off the field.
